Epic French anti-smoking ad

Cherryflava:

When the French make an anti-smoking TV commercial they don’t bother with text-driven, cheap production kinda stuff. They haul out the cinema-style panoramas mixed up with James Earl Jones-type voiceovers…and give it horns.

Impressive but I doubt it will get anyone to give up risking hypothermia, out in the cold to have that one last drag. Money not well spent!